1. Target your market audience. This first step will require a bit of research on your part. By knowing your market, you won't be selling them something that they don't need or can't afford. For instance, if you are selling kitchen knives, then you don't want to go inside a post office to pitch them. It would be better to sell the knives to a restaurant that may need them or to a discount store that may stock knives.
2.Approach the person manning the front counter with confidence. In most businesses, the secretary is what telemarketers call a gatekeeper. In other words, this person is the one who screens all visitors and phone calls. If this person feels as though you won't be an asset to the company, then they are trained to reject them. Smile when you first open the door to the establishment. Speak with authority but don't sound too pushy. Ask for the person you need to talk to by their name instead of the owner of the business.
3.Push the product into the customer's hands. This will create ownership. For example, a salesman at an auto dealerships will get you to test drive the car. The reason why they do this is because once you drive the car, you'll want it. After telling the person your name and who you represent, either hand over the product or give them information they can look over as you start your presentation. A product or information in a customer's hands is something tangible where they can see themselves actually using it.
Sell Small Businesses in Seconds
